I have worked for over 20 years in the beverage and consumer goods industry – on the corporate side, close to markets, brands and decisions.
What has always occupied me: Why companies that are smartly managed and work hard still don't move forward. The answer is almost always the same – not too little activity, but too little clarity about what really matters.
That's exactly my field of work.
I help managing directors and owners ask the right questions, set priorities and make decisions that hold up under pressure.
I work directly, confidentially and at eye level.
Without project teams, without overhead.
HOW I WORK
I work along four clearly structured formats. From initial assessment to consistent execution.
Strategy Check
Where do we really stand?
For companies that sense something is off but don't have a clear assessment yet.
I analyze your strategic starting position and bring the key issues to the point.
Result:
- – clear assessment instead of gut feeling
- – 3–5 prioritized action areas
- – transparency about risks and blind spots
- – solid foundation for next decisions
Future Architecture
Where do we want to go – and how?
For companies that don't just want to react but consciously redefine their strategic direction.
We translate market changes into clear guiding decisions and a consistent strategic direction.
Result:
- – clear decisions instead of open discussions
- – focus on few, effective directions
- – reduction of complexity
- – solid foundation for growth and profit
Decision Workshop
What do we decide now?
For situations where much is discussed but nothing gets decided.
A structured working format for management and leadership teams that creates clarity and enables decisions.
Result:
- – concrete decisions in short time
- – visible resolution of conflicting goals
- – aligned leadership team
- – clear next steps instead of open items
Strategic Guidance
How do we stay on course?
For companies that want to ensure good decisions don't get lost in daily business.
I accompany you as an external sparring partner and keep focus, priority, and execution stable.
Result:
- – consistent execution instead of fragmentation
- – continuous prioritization
- – critical sparring at eye level
- – higher speed in execution
What Sets Me Apart
Whether brewery, mineral water producer, or juice manufacturer – most beverage companies know exactly what's going wrong.
The problem isn't knowledge – it's that no one says it out loud.
I'm the outsider who puts uncomfortable truths on the table. Without political considerations, but with respect and a clear focus on what really matters.
Experience & Confidentiality
I work predominantly in confidential projects with managing directors and owners in the beverage industry.
For this reason, I deliberately refrain from publishing references.
My work is based on:
- – many years of experience in the industry
- – numerous strategic projects
- – direct collaboration with decision-makers
I am happy to discuss specific examples in a personal conversation.
Follow me on LinkedIn for insights on business consulting, strategy, and transformation.
My LinkedIn Activity
Follow me on LinkedIn for insights on business consulting, strategy, and transformation.
Alexander Herwig Berger
Strategische Klarheit für Unternehmen der Getränkebranche | Wenn Mar...
Termin buchenWer heute durch den Handel geht, sieht vor allem eines:
rote Preisschilder.
Kunden suchen Angebote.
Der Handel reagiert mit Aktionen.
Ein Kreislauf.
Das Problem:
Was kurzfristig Volumen bringt,
zerstört langfristig die Kaufbereitschaft.
In der Getränkebranche ist das besonders sichtbar.
Hohe Komplexität.
Viele Zwischenstufen.
Geringe Margen.
Und trotzdem wird weiter gemacht wie bisher.
Die entscheidende Frage ist nicht:
Wie erhöhen wir den Absatz?
Sondern:
Wie schaffen wir wieder echte Wertigkeit?
Solange alles gleich wirkt,
entscheidet nur noch der Preis.
#BergerBewegt
6,059
LinkedIn Followers
20+
Years Industry Experience
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Future Architecture for Breweries 2025+
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Let's assess your current situation
Schedule a call
In an initial conversation, we clarify:
- – where you currently stand
- – which topics are truly decisive
- – and whether a collaboration makes sense
Clear, direct, and without obligation.
Phone
+49 160 90107119
consulting (at) alexanderberger (dot) de
Address
Spechtweg 12b, 90562 Heroldsberg, Germany
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